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APRIL 11-13, 2025
Schaumburg Convention Center | Chicago, IL

 Privacy and Cookie Policy


Your privacy is important to AXPONA. This policy sets out information on the personal data we collect about you, and your rights in respect of this data. This policy applies whether you use or interact with our website ( or associated websites, and our related or associated web pages, social media platforms, landing pages or other online platforms (the “Websites”). 

Our Websites may contain links to third party websites that are not covered by policy. We therefore ask you to review the privacy statements of other websites and applications to understand their information practices. 

This policy contains the following information: 

  • Information about who we are
  • The changes we may make to the policy 
  • Information on what we can collect 
  • Information on cookies 
  • How we store your personal data 
  • How we disclose your information
  • Your rights regarding your personal data 
  • What happens when we link to other websites 

Who We Are 

JD Events LLC is an events company based in Fairfield, CT, our registered address is 1300 Post Road, Suite 209, Fairfield, CT 06824. 

Axpona is an entity of JD Events LLC.   ..

For more information visit

We are the data controller and responsible for your personal data. If you have any questions about this privacy policy, including any requests to exercise your legal rights, please contact us using the email address below: [email protected]  

We respect your right to privacy and will only process personal information about you in accordance with applicable data protection laws.  

Changes to the privacy policy and your duty to inform us of changes  

We keep this privacy notice under regular review and, if we make any changes to this notice, we will place an updated version on our website and, where appropriate, notify you by e-mail. Regularly reviewing this page ensures you are always aware of what personal information we collect, how we use it and under what circumstances, if any, we will share it with other parties. 

It is important that the personal data we hold about you is accurate and current. Please keep us informed if your personal data changes during your relationship with us. 

What we may collect 

Personal data, or personal information, is any information about an individual from which that person can be identified. It does not include data where the identity has been removed (anonymous data). 

We may collect, use, store and transfer different kinds of personal data about you when you use our Websites. Whenever we collect personal data about you, we must have a legal ground to do so.  We will ensure that your personal data is processed lawfully, fairly, and transparently without adversely affecting your rights. The type of data we collect is as follows: 

Type of data  


Lawful Basis  

Identity information 

Includes your name and contact email address 

You provide this information when you communicate with us via our Website, whether it is in relation to our content, providing your own content to us or approaching us for customer service assistance. 

Technical Data 

includes internet protocol (IP) address, your login data, browser type and version, time zone setting and location, browser plug-in types and versions, operating system and platform and other technology on the devices you use to access our websites. 

This information is necessary for us to perform our contract with you, i.e. to give you access to the service our Website provides. 

Cookies Data 

like many websites, we use “cookies” to enhance your experience and gather information about visitors and visits to our websites. Please refer to the “Do we use ‘cookies’?” section below for information about cookies and how we use them and what kind. 

This information is necessary for us to perform our contract with you, i.e. to give you access to the service our Website provides. 

We also need this information to study how you use our Website, in order to improve and develop the services we provide, and better inform our marketing strategies. 

Marketing and Communications Data 

includes your preferences in receiving marketing from us and our third parties and your communication preferences. 

This information is necessary for our legitimate interest to present relevant content, products and services to you (only where you have provided your consent that we do so). 


includes third-party analytics services (such as Google Analytics, Google Ads, Facebook Ads, Feathr) to evaluate your use of the website, compile reports on activity, collect demographic data, analyze performance metrics, and collect and evaluate other information relating to the website and internet usage. These third parties use cookies and other technologies to help analyze and provide us the data.   

By accessing and using the website, you consent to the processing of data about you by these analytics providers in the manner and for the purposes set out in this Privacy Policy  

This information is necessary for our legitimate interest to present relevant content, products and services to you. 

We also reserve the right to ‘share audiences’ from Facebook advertising, as well as to use group data for retargeting purposes. This information cannot be used to confirm your identity as an individual; it is high level information that focuses on trends, themes and behaviors. 

We may process your data for compliance with a regulatory requirement or legal obligation to which we are subject to. Your data will only be processed if processing the data to comply with such obligation is a reasonable and appropriate way of achieving compliance.  

We also collect, use and share aggregated data such as statistical or demographic data for any purpose. Aggregated data may be derived from your personal data but is not considered personal data in law as this data does not directly or indirectly reveal your identity. For example, we may aggregate your usage data to calculate the percentage of users accessing a specific website feature. However, if we combine or connect aggregated data with your personal data so that it can directly or indirectly identify you, we treat the combined data as personal data which will be used in accordance with this Privacy Policy. 

Third Parties 

  • From time to time, JD Events may also share your contact information with other organizations, such as trade show exhibitors and vendors, for marketing purposes. If you do not wish to receive such offers, please refer to the “Mailing List Update” section below.
  • We contract with third party companies that we have engaged to provide us with specialized services, including, but not limited to, customer service, telemarketing, registration, booth decoration, freight services, research, statistical analysis, application development, list cleansing, postal mailings, email, and other information services. These companies or individuals may be provided with access to information about you, but only as needed to perform their functions. These companies are required to maintain the confidentiality, security and integrity of such information.
  • Notwithstanding any other provision of this privacy policy, we may disclose information about you to any third party when disclosure is required by law, or desirable to permit us to exercise or preserve our legal rights or take action regarding potentially illegal activities or to protect the safety of any person. In the event we are acquired by or merged with a third-party entity or in the unlikely event of our bankruptcy, insolvency, reorganization, receivership, or assignment for the benefit of creditors, we reserve the right, in any of these circumstances, to transfer or assign the information we have collected as part of such merger, acquisition, sale, or other change of control.

Information on cookies 

We use cookies in accordance with the Privacy and Electronic Communications Regulations (implementing the EU Directive 2002/58/EC). 

Cookies are small text files placed on your device when you visit our site and are used to make the user’s experience more efficient. We are able to store cookies on your computer where they are necessary for the operation of the site however, for non-essential cookies we need your permission. 

We use cookies to distinguish users and to improve our Website. We analyze how you use our website, and we look at aggregate statistics about your usage, and how others use our Website. We collect certain information from these cookies, and this includes information about your IP address, your location when you access the Website, the date and time you access the Website, the language you use and the type of browser you use. 

We do not track individual users or use cookies to identify individuals. We use cookies to recognize you and your preferences, improve our site’s performance and collect analytical information for ourselves and our business partners. Without the knowledge gained we would not be able to provide the service we do. 

These are the types of cookies we use. 

  • ‘Session cookies’ allow us to track your actions during a single browsing session, but they do not remain on your device afterwards 
  • ‘Persistent cookies’ remain on your device between sessions. We use them to authenticate you and to remember your preferences. We can also use them to balance the load on our servers and improve your experience on our Website 

Session and persistent cookies can be either first or third party cookies. A first-party cookie is set by the Website being visited; a third-party cookie is set by a different website. Both types of cookie may be used by us or our business partners. 

The third party cookies we use are: 

  • Google Analytics – this is a web analytics service provided by Google, Inc. The cookies used by Google Analytics help us to analyze how users use our website and to count the number of people who use it. Google Analytics stores your IP address anonymously. Google does not associate your IP address with any personally identifiable information. 
  • Google Ads – this is a pixel which tracks how users interact with our paid advertising, from the time of seeing the ad, and then the journey through our Website thereafter 
  • Facebook Ads – this is a pixel which tracks how users interact with our paid advertising, from the time of seeing the ad, and then the journey through our Website thereafter 
  • Feathr Marketing – this is a pixel which tracks how users interact with our website and retargets ads and then the journey through our website and thereafter.

All our cookies are categorized by the role they fulfil on our Website: 

  1. Strictly Necessary: these are essential to enable you to move around our Website and use features such as secure services. Without these cookies such services could not be provided; 
  2. Functionality: allow the website to remember your choices and to personal certain features. These cookies may be anonymized and cannot track your browsing activity on other websites; and 
  3. Performance: collect information as to how users use the Website. These cookies don’t collect information that identifies a visitor. The information collected is aggregated and used to improve our Website. 
  4. None of the cookies employed are classified as Behavioral Targeting. 

We will always ask for your consent to use non-essential cookies. You are free to withhold consent to this, but it means that we might not be able to provide the full Website experience to you. 

If at any time you wish to disable our cookies, you may do so through the settings on your browser, or whenever the pop-up appears on our Website (each time you access the Website). 

How we store your personal data 

We store all your personal data on the cloud.  

Data security is of great importance to us, and to protect your data we have put in place suitable physical, electronic and managerial procedures to safeguard and secure data collected through our Website. In addition, we limit access to your personal data to those employees, agents, contractors and other third parties who have a business need to know. They will only process your personal data on our instructions, and they are subject to a duty of confidentiality. 

We regularly review our data retention obligations to ensure we are not retaining data for longer to fulfil the purposes we collected it for, including for the purposes of satisfying any legal accounting, or reporting requirements. 

How we disclose your information 

We may disclose your information in the following cases: 

  • If we want to sell our business, or our company, we can disclose it to the potential buyer 
  • We can disclose it if we have a legal obligation to do so, or in order to protect other people’s property, safety or rights 
  • We can exchange information with others to protect against fraud or credit risks 

We may contract with third parties to supply services to you on our behalf. These include cloud services used to send emails and technology providers that assist in providing the communication to you. 

Your Legal rights 

When you provide us with personal data, you have certain legal rights, and these include: 

  • To request access to, deletion of or correction of, your personal data held by us at no cost to you 
  • To request that your personal data be transferred to another person (data portability) 
  • To be informed of what data processing is taking place 
  • To restrict processing 
  • To object to processing of your personal data 
  • To complain to a supervisory authority 
  • Right to withdraw consent  

If you wish to access, rectify, erase or transfer your personal data, please contact us at [email protected].

What happens when we link to other websites 

This privacy policy only relates to our Website. We might have links on our Website to other websites, and these websites will have their own terms and conditions and privacy policies. You should check those privacy policies before providing your personal data to those websites. 

Please note that our terms and conditions and our policies will not apply to other websites that you get to via a link from our Website. We have no control over how your data is collected, stored or used by other websites and we advise you to check the privacy policies of any such websites before providing any data to them. 

The changes we may make to this policy 

We can update this policy from time to time as laws change or as the Website changes. If we make material changes to the policy, and we need your consent to those changes, we will contact you by email to do so.